Smart ways for busy Business Owners to accelerate Marketing, Client Reach, Engagement & Impact
We have all heard it before: an old or traditional approach to brand building, marketing, PR, and advertising doesn’t work anymore. In particular, now! COVID has changed our entire lives, the way we interact with each other, the way we choose who we interact with and also the way how we interact. Not to mention the way we now prefer to research and select organisations, brands and businesses before we finally decide to support and/or buy services and products that we need or want from our chosen supplier.
Understanding the new customer and client behaviour and journey is essential to stand out when competing for our customers’ and clients’ precious attention given the excruciating flood of advertising messages that they hear and see each and every day (and night). A flood that we can hardly keep up with – as business owners as well as consumers. Hence, you must know what your customers’ and clients’ driving factors are, so you can inform them, engage them and – most importantly – inspire them to take desired actions in a strategic, engaging time, energy and cost-effective way.
In this interactive 30 minutes, we will explore how you can accelerate and – if necessary – re-invent your marketing, PR and customer or client relationship building approach through authentic, targeted, and strategic communication and content, including compelling storytelling that might save you time, energy and money since it is highly “human-centric.” And yes, the term “human-centric” will be well explained!
Stay curious and ready to accelerate! 🙂
Presented by:
Claudia Loeber-Raab
Diakla Group (Variety – The Children’s Charity, Victoria)
Claudia is a Marketing, PR, Media and Communications Specialist with a background spanning international journalism, marketing, corporate communications and community and client engagement. Being a creative spirit and powerful driving force, she steered multiple successful campaigns for clients ranging from small businesses to international organisations, causes, and online communities through bold, strategic, measurable communication and marketing strategies combined with meaningful multi-media content and irresistibly engaging storytelling. The overall goal and achievement? To grow visibility, strengthen the voice on the market, multiply impact and build solid & loyal communities and customer bases.
As a skilful relationship and passionate brand builder, Claudia also has a strong working knowledge of the Australian media landscape and a rich international network which led her to cover the recent Djokovic “drama” from start to finish as a news reporter for international TV. During her career, she has also coached leaders and professionals from diverse backgrounds in media skills, brand building, and communicating with influence.
Being a former Journalist with the Associated Press (UK) and University Lecturer in Journalism, a freelance writer for Thrive, Dynamic Business Magazine and other leading international online publications, was invited by the German Embassy to accompany Ex-German Chancellor, Angela Merkel, during her Australian visit, is the founder of an international successful unique online lifestyle and news portal DiM and communications consultancy Diakla Group and has worked as communications Advisor for NFPs and causes. She currently works with Variety – The International Children’s Charity, Victoria, as Senior Marketing and Communications Coordinator.