2021 New Business Award
Create a Word or PDF document which addresses the following judging criteria.
We recommend at least 100-200 words for each of the 8 criteria areas:
Then, submit your application, attaching the document you create, to the online nomination form.
1. Company Overview:
Briefly describe your organisation and the product or service you offer. Background and a succinct overview of the product or service offering.
2. Unique Selling Proposition / Competitive advantage:
What is unique about your offering? What makes people purchase / use your organisation’s product or service over another?
3. Target Market:
Who are your customers and where do they come from?
Outline any characteristic that distinguishes your target market from others, eg. where they live or work, age-group, business sector, buying behaviour etc. You may include figures or market research to demonstrate.
4. Distribution Channels:
How do you sell or distribute your organisation’s product or service? This could be one or a combination of: direct via shop front or office, via third party re-sellers, online, etc. Any analysis you can provide around this will help.
5. Growth Projection:
What are your growth projections for the next 1 – 3 years? Please explain the basis on which these assumptions are made. These may include current & projected annual turnover, market share, staff numbers, increased / differentiated offering.
6. Promotional Strategy:
How do you promote your organisation’s product or service? How do your customers know about your product offering?
7. Your Business Story:
Understanding that pro-forma questions don’t always give you the opportunity to represent your business and its unique offering in the way you’d always like, please take this opportunity to provide us with more information. How did COVID change your business strategy? The business story could be a ‘case study; story from a client / partner / supplier; vignette of your experiences / journey; or an example of how or where your business has made a difference to someone, somehow, somewhere. (500 words)
8. Specific New Business Award Criteria:
In light of your projected business growth (question 5), what factors do you anticipate will change, grow, or develop as your business matures? (150 words). What are your strategies and plans to achieve business growth over the next 12 months? (150 words)
Complete your application by attaching this document to the nomination form:2