Destination Melbourne An amazing place to live; A wonderful place to work; And a great place to visit. Destination Melbourne is the Regional Tourism Organisation for Melbourne. We work with business; community and government to help grow Melbourne as an outstanding global visitor experience. We specialise in: co-operative marketing and visitor publications industry leadership with a particular focus on the visitor experience industry development including training programs networking events and forums. Melbourne is a sustainable city that celebrates knowledge innovation creativity and culture. As Tourism provides lifeblood for this city our industry provides heart and soul. We want the world to come and share our spirit be in the moment and feel the four seasons. Be inspired and play your part in helping Melbourne grow.