Here are SIX tactics and strategies you should have reduced to scrap years ago: 1. Spamming journalists This is often referred to as the ‘spray and pray’ method – that is, sending out
Despite the continued shedding of jobs and closure of media outlets (exacerbated by COVID-19), how the media chooses to engage with businesses and their publicists has remained largely the same. By providing journalists
Thought Leadership is one of the most widely used, often abused and least understood communications tactics available to the marketplace. There’re differing opinions about what it is and fuzzy expectations about its benefits.
Positioning you or your organisation as a powerful authority or thought leader will be a critical leadership and business aspiration as we begin the long and painful journey back to normality post COVID-19.